Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy.
The company was started by Scott Olsen (b. 1960) and Brennan Olson (b. 1964) in Minneapolis as Ole's Innovative Sports; when they sold the company, it became Rollerblade, Inc. and has changed hands over time between Nordica, Benetton Group and Tecnica.
Rollerblade is a registered trademark which has been in use since March 1983. While the company does not want the meaning of its trademark to be diluted, the term "rollerblade" is frequently used in casual conversations as agenericized trademark for any inline skate, regardless of brand. This misuse has also appeared on "official" items such as signs, buildings, and sidewalks.
The company is also responsible for the creation of the TRS ("Team Rollerblade Series") model of aggressive inline skates.
Safety Warning: Do not Rollerblade on wet surfaces.
Safety Warning: Do not Rollerblade on wet surfaces.
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